May 11, 2010

Workstreamer – Find Out What Customers Really Think

Workstreamer is an application that gives businesses an easy way to eavesdrop on what their customers are saying online. With just a few simple clicks, sales executives, account managers, and marketing professionals can begin receiving real-time updates when their company is mentioned on blogs, Twitter, Facebook, YouTube, LinkedIn, and other online platforms. Beyond just a basic news alert, Workstreamer actually processes these mentions and filters out those that don’t offer any relevant information. The result? A constant feed of pertinent updates that let you know exactly what people are saying about your company online.

Once you sign up with Workstreamer, you can get started by selecting the companies whose feeds you’d like to follow. In addition to your own business, you can also follow your competitors, partners, and key clients, as well. From your new dashboard, you’ll see a listing of the companies you follow, along with a few words that define the recent tone of what people are saying about those companies online. Clicking on any company name brings up a list of all of its most recent mentions on the web, which can be sorted depending on the platform where those stories have been published. Starring certain mentions makes it easy to find them again in the future, while the application’s internal commenting and email features make it easy to add context to any mention or send important articles to colleagues immediately.

Companies who use Salesforce can get even more use out of Workstreamer, since you can sync the two applications together and get Salesforce updates right on your Workstreamer dashboard. For companies who’d like to keep track of what customers are saying about them online, but don’t necessarily have the time to spend combing Twitter feeds and reviewing Google News Alerts each day, Workstreamer is a powerful business listening platform worth signing up for.

Practical Uses:

  • Read what customers are saying about your company online
  • Get a sneak peak at what your competitors are working on
  • Find out instantly when news articles about your business have been published
  • Use Salesforce is a more efficient and effective way with your colleagues

Insider Tips:

  • Customize the company name or description for any business in your news feed
  • Connect to your LinkedIn account to see updates from that platform, as well
  • Add multiple users from within one company to your account
  • Leave comments under specific news feed items to add context or insight

What we liked:

  • Workstreamer filters out the online clutter to deliver only the relevant information about your company
  • Track as many companies as you want, not just your own
  • Respond to clients who’ve posted negative comments about your company online
  • Quickly email specific posts or articles to colleagues who need to be informed of what is being said online

What we didn’t like:

  • Smaller companies might not have anything show up in their Workstreamer news feed, which is why the application works best when tracking large organizations


Company Info:

  • Launched: April 2010
  • Privately Held
  • Headquarters: Austin, Texas
  • Founded by: Sam Huleatt and Ben Schippers
  • Web site:


  • Free


  1. Hi Stephanie,

    Thanks for the review! We’ve added new jobs content to the stream this week. Be sure to check it out!


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