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September 19, 2011

MyNextCustomer – Track Your Success Rate

MyNextCustomer is a tool that small to medium sized businesses can use to keep track of how well they’re luring in and catching potential customers. The web-app uses various analytics tools and metrics to measure the number of calls and sales leads that come from social media accounts, SEO, paid search engine ads, and offline marketing campaigns.

If you’re the person who’s frequently responsible for putting together marketing reports for your company, then you will definitely want to check out MyNextCustomer. Once you’ve linked MyNextCustomer up with your social networking accounts and dropped a line of code into your company site, you can sit back and let the web-app keep track of how incoming visitors are finding your business. Not only does MyNextCustomer keep track of how people are finding you online, but it also tallies up information about offline contact and incoming phone calls. In minutes, you can create impressive reports that your bosses can review to find out which sales tactics are working and which are not. You can also build charts and graphs comparing the success of various marketing initiatives. You can even determine which keywords are bringing the most people to your company site thanks to MyNextCustomer’s useful analytics tools.

For businesses that conduct a fair number of transactions by telephone, MyNextCustomer has additional call tracking and recording features that make it possible for staffers to follow up on missed opportunities. Not only does MyNextCustomer make it easy for companies to track the success of their online and offline marketing campaigns, but it offers innovative tools that companies can use to determine which tactics are stimulating sales and which underperforming campaigns are worth dropping completely.

Practical Uses:

  • Compare various advertising campaigns to determine exactly what works
  • Find out which keywords are bringing customers to your site
  • Follow up with potential clients who called and hung up without leaving a message
  • Create stimulating marketing reports to present to executives at your company

Insider Tips:

  • Google AdWords and Yahoo/Bing campaigns can all be tracked in a single spot
  • Create unique phone numbers and URLs to track the effectiveness of offline ads
  • Users can check the top performing keywords that bring people to their sites
  • Find out the average length of time a customer is left on hold before reaching an associate at your company

What we liked:

  • Companies can make better use of their ad dollars by investing in the marketing plans that actually work
  • Users can track their website analytics by adding a simple line of code to their site
  • MyNextCustomer will track social networking sites that are linked to a user’s account
  • Managers can listen to their employees’ sales calls to find room for improvement

What we didn’t like:

  • Immediate phone support is only available to users with Pro accounts

Alternatives:

Company Info:

  • Launched: December 2009 (Private Beta)
  • Privately Held
  • Headquarters: San Francisco, California
  • Founded by: George Revutsky and Dustin Kittelson
  • Web site: http://www.mynextcustomer.com

Costs:

  • Basic plan is $99/month
  • Plus plan is $199/month
  • Pro plan is $399/month