WordWatch – Manage AdWords For Better Results

When it comes to pay-per-click advertising, it can be hard to beat the results of a keyword-based Google AdWords campaign. The problem for cost-conscious advertisers, however, is that the price of certain keywords can fluctuate dramatically in a short period of time. WordWatch is a web-application that small and medium-size business owners can use to combat increasing prices and identify keywords with the highest performance potential.

If you’re comfortable sitting in front of a computer all day, tirelessly watching as the price of popular keywords in the AdWords program fluctuate with the market, then you might not need WordWatch. For the 99% of business owners who don’t fall into that category, however, WordWatch is a great tool for automating the keyword bidding process. Just choose a pricing plan based on your performance needs, then choose your goal strategy—deciding whether you’d prefer more traffic or more conversions. Once you’ve selected the maximum you’re willing to pay per click or per conversion, WordWatch will handle the rest.

Using a series of powerful algorithms, WordWatch’s computers can look for price drops and manage the keyword bidding process better than any human. The application calculates for every possible movement in the market, and pounces instantaneously when it discovers fluctuations that can save its users money. The application also analyzed customized keyword data to identify each business owner’s worst performing keywords, and turns off those underachievers automatically.

Practical Uses:

• Improve the results of your pay-per-click advertising campaign
• Increase your conversion rate with AdWords
• Get help identifying your best and worst performing keywords
• Pay less money for better keywords in the AdWords system

Insider Tips:

• WordWatch can manage up to five AdWords accounts for a single user
• Users have to give WordWatch access to their AdWords account data as a “client manager” to use the application
• The platform analyzes its users’ campaign data each night
• WordWatch can manage some of an SMBs campaigns without managing all of them

What we liked:

• Small businesses owners can finally afford to take advantage of PPC advertising
• The WordWatch system can manage millions of keywords at once
• Advertisers can decide whether they’d prefer to maximize clicks or conversions
• WordWatch won’t adjust the budgets its advertisers set, it only reallocates budgets in more effective ways

What we didn’t like:

• Many of the WordWatch tools are already available for free through AdWords

Alternatives:

• Wordtracker – http://www.wordtracker.com

Company Info:

• Launched: March 2011
• Privately Held
• Headquarters: Foster City, California
• Founded by: Todd Wilkinson and Jacques van der Wilt
• Web site: http://www.wordwatch.com

Costs:

• Free version
• Small Budgets plan is $49/month
• SMB Advertisers plan is $99/month
• Freelancers & Consultants plan is $199/month
• Starter Plan/AdWords Set Up is $149/month