July 30, 2012

Privy – Online Promotions That Drive Local Sales

Across the country, small businesses are beginning to suffer from Groupon fatigue. Tired of paying exorbitant commission fees and dealing with inflexible discount templates, these entrepreneurs are instead flocking to platforms like Privy. The fully flexible marketing tool helps businesses run campaigns that fit their goals and specifications.

Rather than waiting weeks or even months for your business’ deal to run on Groupon or LivingSocial, you can head over to the Privy website and get started creating custom promotions in just five minutes. Begin by entering a bit of basic information about yourself and your brand, then use Privy’s promotion wizard tool to start developing your very first campaign. Once you’ve set up your promotion – making sure to include a title, description, discounted price, and any special rules or restrictions – you can publish it online. Privy promotions can be easily distributed on websites and social media pages, as well as in email newsletters. The money your customers spend snapping up the deals you’re offering will head directly to your pocket.

Business owners who are looking for new ways to grow their online audience will appreciate Privy’s CRM and re-marketing features, which automatically collect email addresses and Facebook ‘likes’ from participating customers to be used in follow-up marketing efforts. The platform also offers a number of fraud reporting tools, which help businesses protect themselves from deal seekers who don’t have pure intentions in mind.

Practical Uses:

  • Create a limited-time promotion at your salon
  • Encourage people to visit your store by giving them a discount
  • Get more people to join your email-marketing newsletter
  • Give your most loyal customers access to special deals at your restaurant

Insider Tips:

  • Businesses can get started running promotions with Privy in just five minutes
  • Promotional offers can be shared via Facebook, Twitter, or email
  • Businesses can set restrictions on their offers that limit how many deals each customer can purchase
  • Privy vouchers can be redeemed with most smartphone devices

What we liked:

  • Privy can help businesses grow their email databases
  • Businesses can offer pre-paid deals or vouchers to their customers
  • Limited-time promotions can be directed at Facebook or Twitter fans only
  • Customers can redeem the deals they buy on their mobile phones

What we didn’t like:

  • Nothing


Company Info:

  • Launched: April 2012
  • Privately Held
  • Headquarters: Boston, Massachusetts
  • Founded by: Benjamin Jabbawy and Jacob Cohen
  • Web site:


  • Privy takes a small percentage based on the profits of each deal


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