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December 23, 2012

Improvely – Measure Advertising Results

Improvely is an application that businesses can use to track how well their online ads are performing, and make game-time changes that could improve ROI. By relying on conversion tracking, click fraud detection, and A/B split testing for landing pages, businesses can lower their customer acquisition costs and see how various marketing campaigns are affecting each other at the same time.

If you use online banners, social media, or SEO advertising to boost sales at your business, then you could probably benefit by trying out Improvely. Select a pricing plan based on the number of visits you need to track each month, and then integrate Improvely into your site and any advertising programs you currently run. Within minutes, Improvely will begin tracking how many clicks result from the ads you run with Google AdWords, Microsoft AdCenter, Facebook, and other popular platforms. The web-app will also measure how many of those incoming clicks lead to actual sales. Improvely offers tools to help you measure ROI and determine just how effective each of your online campaigns truly is.

When you’re not tracking the quality of your banner advertising and SEO campaigns, you can use Improvely to run A/B split testing on your landing pages and view detailed profiles of every visitor who comes to your site. Improvely offers a complete view of the conversion funnel, showing the location and IP address of every person who visits your site, even after they clear their browser cookies.

Practical Uses:

  • Find out which online campaign is bringing the most people to your website
  • Improve your Google AdWords campaign
  • Run A/B split testing on your landing page
  • Get notified instantly each time a new conversion occurs

Insider Tips:

  • Users can set up Improvely by copy/pasting a few lines of code into their sites
  • Use “link cloaking” to hide the destination of outbound affiliate links from your visitors
  • Access Improvely from any PC, tablet, or mobile phone
  • Improvely tracks the lifetime value of each person who signs up on a company’s site

What we liked:

  • Improvely works with PPC, banners, email, and other types of online advertising
  • Businesses can determine the source of every lead or sign up that occurs
  • People can check the performance of all their online campaigns in one place
  • Improvely prepares automated reports that people can send to publishers anytime click fraud is detected

What we didn’t like:

  • Nothing

Alternatives:

Company Info:

  • Launched: August 2012
  • Privately Held
  • Headquarters: Lansdale, Pennsylvania
  • Founded by: Awio Web Services LLC
  • Web site: http://www.improvely.com

Costs:

  • Startup plan is $29/month
  • Small Business plan is $79/month
  • Small Agency plan is $149/month
  • Enterprise plan is $299/month

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