Running A/B tests is one of the fastest ways to determine which version of a webpage is most effective at accomplishing certain goals. Unfortunately, tracking the results of an A/B test can be difficult for someone without a technical background. AB Tasty is a tool that anyone can use to run A/B tests and improve the profitability of any site.
Stop guessing whether moving certain buttons or changing up your company logo could lead to an increase in revenue for your e-commerce business and find out for sure by signing up for AB Tasty and running your first test. AB Tasty will provide you with a single line of code, which allows you to modify the appearance of any page on your site by changing images, adding text, or moving various elements. Once you’ve come up with multiple versions, you can run an A/B test to see which is most valuable in helping reach the objectives you have defined. AB Tasty lets you select the percentage of traffic that should be driven toward each variation, and tracks visitor behavior in a number of ways. The application provides you with heatmaps that show which elements were most likely to be clicked and analyzes how minor changes to your site design effect consumer purchasing behavior.
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