One thing that every publisher has in common is a greater desire to understand what types of content his or her readers are looking to view. Contextly is a web-app that does just that, providing publishers and other businesses a direct way to show off the precise content their readers are most interesting in seeing online.
Sign up for Contextly while the platform is still in beta, and you can try out the Related Links service on your own blog or news site. If your publication is self-hosted on WordPress, you can install the Contextly plugin directly. Using a special algorithm, Contextly will parse the content you post and suggest related articles in a living sidebar that shows up along the left-hand side of each article on your website. Publishers also have the option to provide links to stories chosen by the writers themselves in the “Related” section alongside each article. Providing links to related articles is a gesture that is appreciated by readers, since it adds context to the stories you publish each day. Meanwhile, these suggested articles also help to increase the average time readers spend surfing your site.
Contextly sends its users daily, weekly, and monthly analytics reports, allowing reporters and editors to easily see how certain stories performed, and make adjustments to their editorial calendars based on the results they find. Contextly can also help businesses boost email list subscription rates by placing sign-up tools in strategic locations across their existing websites and networks.
What we liked:
What we didn’t like: