Getting an email marketing campaign off the ground is a process filled with hurdles. GetResponse is a platform that aims to help its users overcome those hurdles, offering automated features and social sharing tools that businesses can use to turn more email subscribers into paying customers.
What’s the point in creating an email newsletter if you don’t have anyone to send it to? Use GetResponse’s “List Booster” tool to import contacts from 16 services and mail clients (including Gmail, Outlook, and Salesforce) into your email marketing platform. Next, you’ll want to create the first email you plan on sending out. GetResponse offers a drag-and-drop editor, along with more than 500 templates, that you can use to turn your marketing vision into reality. Add social sharing buttons to your newsletter to encourage readers to forward your emails to their friends. You can also direct subscribers to a custom landing page — created with GetResponse’s tools, of course — that is integrated with your Facebook fan page.
Once your first marketing email has been sent, GetResponse will handle the automation from that point on. GetResponse is designed to send follow-up cycles, birthday emails, custom offers, and one-on-one communication with specific clients. The platform can also be set up to send action-based or time-based emails (which may include promotional coupons), based on the needs and interests of your individual subscribers.
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