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August 28, 2013

GetResponse – Streamlined Email Marketing

ss-getresponse
Getting an email marketing campaign off the ground is a process filled with hurdles. GetResponse is a platform that aims to help its users overcome those hurdles, offering automated features and social sharing tools that businesses can use to turn more email subscribers into paying customers.

What’s the point in creating an email newsletter if you don’t have anyone to send it to? Use GetResponse’s “List Booster” tool to import contacts from 16 services and mail clients (including Gmail, Outlook, and Salesforce) into your email marketing platform. Next, you’ll want to create the first email you plan on sending out. GetResponse offers a drag-and-drop editor, along with more than 500 templates, that you can use to turn your marketing vision into reality. Add social sharing buttons to your newsletter to encourage readers to forward your emails to their friends. You can also direct subscribers to a custom landing page — created with GetResponse’s tools, of course — that is integrated with your Facebook fan page.

Once your first marketing email has been sent, GetResponse will handle the automation from that point on. GetResponse is designed to send follow-up cycles, birthday emails, custom offers, and one-on-one communication with specific clients. The platform can also be set up to send action-based or time-based emails (which may include promotional coupons), based on the needs and interests of your individual subscribers.

Practical Uses:

  • Create an effective email marketing campaign
  • Send automated emails on your customers’ birthdays
  • Preview what your email will look like in your recipients’ inboxes
  • Design a landing page where you can collect customer contact information

Insider Tips:

  • GetResponse offers more than 500 templates
  • Users can customize their emails with no coding required
  • Use GetReponse’s tools to measure website conversions
  • GetResponse can be used to identify particularly engaged subscribers

What we liked:

  • Businesses can send automated messages each time a customer completes a transaction
  • GetResponse’s List Booster tools are an easy way to grow subscriber lists
  • One-click segmentation lets businesses sent relevant content to particular sub-groups
  • Companies can track the reaction that customers are having to their emails

What we didn’t like:

  • Nothing

Alternatives:

Company Info:

  • Launched: 1999
  • Privately Held
  • Headquarters: Wilmington, Delaware
  • Founded by: Simon Grabowski
  • Web site: http://www.getresponse.com

Costs:

  • Subscriber plans range in price from $15 to $450 per month

Rating:

  • 5 out of 5 (wow)