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December 17, 2013

Mention – Media Monitoring For Every Company

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Mention isn’t built specifically for small companies or large enterprises. It’s built for everyone. The real-time media monitoring application provides a way for businesses of all sizes to monitor keywords in real-time and react to feedback immediately by replying, retweeting, or sharing information with customers through the cloud-based platform.

Improve the way you manage social media as a team by creating a company Mention account and selecting the alerts you want to share with coworkers. Mention monitors “millions” of online sources in 42 languages, including social networks, news websites, forums, and blogs. Any time a keyword you’ve selected is mentioned by these sources, Mention sends a real-time alert to your smartphone via push notification. You also have the option to sign up for daily or weekly email digests. Connecting your company’s Facebook and Twitter accounts to Mention allows you to react to those alerts from within the Mention platform. Retweet a mention from a fan, or share a status update that describes your company in a positive way with your entire team.

Mention uses artificial intelligence to hone in on the most important mentions and skim past those coming from spam bots. Even better, the application offers statistics and data export tools that you can use to view a snapshot of all the mentions about your company coming from a particular source or language over a given period of time.

Practical Uses:

  • Find out when someone has mentioned your company by name on Twitter
  • Get an idea of what social media users think of your latest product release
  • Quickly engage with your most loyal customers online
  • Compare your company to competitors in the industry

Insider Tips:

  • Each alert can contain up to five keywords
  • Click on any mention to block future mentions from that social media user
  • Use the API to integrate Mention into your own website
  • “Untrash” past mentions to get more results that are relevant to your search

What we liked:

  • Collaboration features allow users to share alerts and assign tasks to their teams
  • Users can refine their alerts to optimize their results
  • Mention’s anti-noise technology will trash mentions that are related to ones you’ve already deleted
  • Pro and Enterprise users can extract their data and generate custom reports

What we didn’t like:

  • Mention limits the number of mentions a user receives based on the pricing plan that user has selected
  • Payments via wire transfer are only available for yearly subscriptions

Alternatives:

Company Info:

  • Launched: 2012
  • Privately Held
  • Headquarters: Paris, France
  • Founded by: Thibaud Elziere, Edouard de la Jonquiere, Quentin Nickmans, Arnaud le Blanc, and Didier Forest
  • Web site: https://mention.net

Costs:

  • Free plan
  • Lite plan is $6.99 per month
  • Pro plan is $19.99 per month
  • Enterprise plan is $64.99 per month