Picreel – Turn Abandoned Visitors Into Customers

Picreel is a tool that businesses can use to recover visitors who’ve left their websites without converting, and ultimately turn those people into customers. Known as a “conversion rate optimization” platform, Picreel works by analyzing the mouse movements of online visitors and triggering events to stop those visitors from leaving a website at the moment they were about to click away.

If you’re like most e-commerce retailers, it’s not uncommon to see 50 or more visitors bounce away from your website before one person decides to make a purchase. Picreel says it can help decrease bounce rates using mouse detection technology. Install a single line of Picreel code into your site’s HTML, and the web-based application will begin tracking your customers’ mouse movements on real-time. As soon as those mouse movements indicate a visitor is about to leave the browser or close a window, Picreel powers a popup that compels the visitor to stay on your site. Typical popups may include coupons or limited-time offers. Picreel also follows up on these interactions with automated emails to shoppers.

In addition to decreasing bounce rates, Picreel can also provide business owners with a better understanding of what they can do to keep visitors on their websites for longer. The application’s dashboard provides users with real-time information about visit lengths and conversions, along with full campaign reports.

Practical Uses:

• Keep customers on your webpage for longer
• Offer a coupon to encourage shoppers to make purchases online
• Look for ways to keep your online visitors engaged
• Use automated email follow-ups to recover visitors who’ve abandoned your site

Insider Tips:

• Picreel offers custom designs to fit each user’s website branding and aesthetics
• Companies can run A/B testing to optimize their campaigns
• Picreel offers email marketing integrations for e-newsletters, sales videos, and gift cards
• Users can manage their campaigns from a mobile device

What we liked:

• Picreel’s “exit intent” technology is a smart way to keep customers from bouncing
• Detailed analytics provide insight into what’s causing visitors to leave a website
• Businesses can reach out to past visitors by sending automated email follow-ups
• Users have the option to upload their own banners or use one of Picreel’s free designs

What we didn’t like:

• Picreel’s design service isn’t available for users with the Basic plan

Alternatives:

• Bounce Exchange – http://bounceexchange.com
• OptinMonster – https://optinmonster.com

Company Info:

• Privately Held
• Headquarters: Toronto, Canada
• Founded by: Klaus Homman and Gareth Knott
• Web site: http://www.picreel.com

Costs:

• Basic plan is $69 per month (paid annually)
• Plus plan is $159 per month (paid annually)
• Pro plan is $399 per month (paid annually)