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January 22, 2015

Show.co – Viral Music Marketing

ss-show.co
In a crowded musical landscape, artists are looking for new ways to share their work with fans. Show.co has created a platform to do just that, offering musicians a sleek way to promote their work, while improving lead acquisition and collecting fan data at the same time.

At the heart of Show.co are the landing pages and widgets that you can create using DIY tools. These landing pages serve as a place to showcase your “promo content,” including uploaded audio files, YouTube videos, and SoundCloud tracks. Each campaign that you launch through Show.co should include a title and a description, along with the promo content and cover art. Select from one of a dozen different “conversion cards,” which prompt your fans to perform certain actions, like following you on Spotify, sending traffic to your website, or sharing an email address. This data is also useful for building retargeting lists, which you can capitalize on the next time you promote an album or song release. The campaigns you create with Show.co include a host of social sharing tools, meant to encourage visitors to share your information with their own friends online.

All Show.co campaigns can be pushed to Facebook, Twitter, and Google+. Musicians have the option to place links to their campaigns on their websites. Results of individual campaigns are always viewable through the Analytics tab on Show.co, while the email addresses that users collect are available through the Audience tab.

Practical Uses:

  • Promote a new album before its official release date
  • Use social media to grow your fan base
  • Increase the number of people following your band on Spotify
  • Build a retargeting list with fan contact information

Insider Tips:

  • Users can upload FLAC, MP3, WAV, AAC or M4A files
  • Each audio track on Show.co is encrypted with a unique key
  • Add an e-commerce store to your Show.co landing page
  • Show.co supports providers including Spotify, Deezer, Rdio, Google Play All Access Music, Beats Music and WiMP

What we liked:

  • Show.co is a great tool for driving email signups
  • Users can add multiple cards for the same conversion type
  • Show.co supports virtually all social platforms and streaming services
  • Campaign performance can be tracked in real-time

What we didn’t like:

  • Retargeting capabilities are only available to users with Professional plans

Alternatives:

Company Info:

  • Launched: July 2014
  • Privately Held
  • Headquarters: Norway
  • Founded by: Soundrop
  • Web site: http://www.show.co

Costs:

  • Basic plan is $14 per week, per campaign published
  • Professional plan is $28 per week, per campaign published

Rating:

  • 5 out of 5 (wow)