You never know what you’re going to find when you click on another website link with an abstract name. Zinch sounds like a cross between “Grinch” and “Zilch” but it’s actually a way for college admission counselors and college students to connect. Think of it as a kind of monster.com for the college admissions process. It’s an intriguing and unique idea. If it could take off and become a major portal for the college admissions process, the implications are pretty astounding.
College admission standards are pretty strict and follow a predetermined set of rules. Zinch aims to showcase more of a student than simply his or her test scores. Zinch claims to have 475 colleges who are actively seeking out new students on the site, especially those who are interested in unique areas of study that generally don’t receive large numbers of applicants.
The way it works is students – mostly in high school – input a wide variety of information, such as family history, classes taken, and other information that might not make it on an application. Admissions counselors can then sift through the online profile and send students information based on their areas of interest. In this way, Zinch is basically a lead-generation machine: a way for admissions offices to get contact information of prospective students. If that sounds like a negative take, it actually has positive implications, as colleges can better target those students who may be most interested in applying and attending their schools.
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