Whether you’re a consumer or a business owner, Yext is a service that aims to change the way local business advertising is done online. Dubbed the “next Yellow Pages,” Yext gives consumers a way to find contact information for businesses in whatever zip code they choose. More than just a standard online phone directory, though, Yext also works in conjunction with the businesses themselves—offering services it calls Yext Calls and Yext Numbers that help local advertisers bring in more customers and make more money.
For business owners, Yext Calls offers a trackable way to measure the number of meaningful phone calls coming in from Yext’s web-based ads. Businesses who sign up to advertise with Yext are given a “pay-per-action” phone number, which actually tracks when potential customers use “qualifying” keywords that match up with the company’s offerings. So, rather than being billed for each call that comes in from its search engine advertisements—regardless of whether it was a wrong number or a call from a telemarketer—Yext only charges its advertisers for calls that directly relate to the servicers they offer.
Finally, Yext also offers a service it calls Yext Numbers, which gives web publishers and application developers a way to monetize the business listings they have on their sites by downloading and using the Yext’s business listings. Whether you’re a consumer, an advertiser, or just a website publisher looking for a way to bring in a few more bucks, Yext offers a new technology that can help you meet your goals.
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