Olark is an application that can help any business improve its online sales by introducing the one key element of in-store shopping that’s missing from most web-based retail—human interaction. The application gives companies an easy way to integrate live chat via instant messenger into any website in just a matter of minutes. Then, when a shopper arrives at the site, a company representative can assist the customer in finding whatever products he or she is looking and answering any questions that may come up.
For companies with more visitors than one staffer can handle, Olark makes it easy for multiple operators to chat with visitors at once. Operators have access to important information about each shopper, such as where the visitor is located and how they were referred to the website, as well as chat transcripts to increase the odds of an effective sales effort. Olark is easy to integrate into any website and simple to use, which is why online retailers would be well advised to check it out.
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