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June 25, 2010

Klout – Measure Your Twitter Influence

Klout is an application that will measure your Twitter influence by looking at how many followers you have, who those followers are, and how many people are retweeting your posts. In addition to giving each Twitter users a “Klout Score” of 0 to 100, Klout also offers interactive graphs that show who you’re influencing and who is most likely influencing you. For individuals and businesses, this information can be used to develop more targeted tweets that will help you gain followers and become more influential within the Twitter universe.

Type your Twitter username into Klout to get started. You’ll be presented with a page that shows your Klout Score and an Influence Matrix that describes your tweeting style, along with a Content Analysis that offers insight into which topics you tweet about most frequently. Rather than judging users based on how many followers they have, Klout uses a complex algorithm to gauge how engaged your followers are in the content you put out—whether your follower count is five or 5,000. Klout also includes features that show the likelihood of your tweets being shared or replied to, and whether your readers are becoming more or less engaged over time.

While Klout can be a fun way for individuals to measure their online worth, the application is ideally suited for businesses looking for insight into how to increase their social media reach. Whether you’re building a brand from scratch or expanding the company you already have, Klout lets you reach out to your most influential customers and discover who your biggest competition is online. With the help of Klout, any business should be able to increase its influence on the web without spending a bundle on marketing teams and advertising costs.

Practical Uses:

  • Find out how influential you are on Twitter
  • See which topics you tweet about most frequently
  • Do a better job targeting your tweets to your online audience
  • Measure your influence against your friends

Insider Tips:

  • Find out which shared links were the most popular with your followers
  • See a list of the Twitter users you are influenced by
  • Create an account with Klout to see your full Content Analysis
  • Check out how likely your followers are to retweet your messages

What we liked:

  • No signup necessary to get a basic analysis of your Twitter account
  • Easy to compare scores with your friends to see who is more influential
  • Klout’s Influence Matrix tells you what type of Twitter user you are
  • Businesses can use Klout to interact with customers who carry the most online influence

What we didn’t like:

  • The application seems better suited for businesses than for individuals who just tweet for fun

Alternatives:

Company Info:

  • Launched: 2008
  • Privately Held
  • Headquarters: San Francisco, California
  • Founded by: Joe Fernandez and Binh Tran
  • Web site: http://klout.com

Costs:

  • Free

Comments

  1. i dont know anything about twitter..Maybe i will try it now after reading your post.

    Thanks ^.^

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  2. You’ll be presented with a page that shows your Klout Score and an Influence Matrix that describes your tweeting style,

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  3. Klout lets you reach out to your most influential customers and discover who your biggest competition is online.

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