Klout is an application that will measure your Twitter influence by looking at how many followers you have, who those followers are, and how many people are retweeting your posts. In addition to giving each Twitter users a “Klout Score” of 0 to 100, Klout also offers interactive graphs that show who you’re influencing and who is most likely influencing you. For individuals and businesses, this information can be used to develop more targeted tweets that will help you gain followers and become more influential within the Twitter universe.
Type your Twitter username into Klout to get started. You’ll be presented with a page that shows your Klout Score and an Influence Matrix that describes your tweeting style, along with a Content Analysis that offers insight into which topics you tweet about most frequently. Rather than judging users based on how many followers they have, Klout uses a complex algorithm to gauge how engaged your followers are in the content you put out—whether your follower count is five or 5,000. Klout also includes features that show the likelihood of your tweets being shared or replied to, and whether your readers are becoming more or less engaged over time.
While Klout can be a fun way for individuals to measure their online worth, the application is ideally suited for businesses looking for insight into how to increase their social media reach. Whether you’re building a brand from scratch or expanding the company you already have, Klout lets you reach out to your most influential customers and discover who your biggest competition is online. With the help of Klout, any business should be able to increase its influence on the web without spending a bundle on marketing teams and advertising costs.
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