For businesses looking for a way to promote themselves to journalists and bloggers without hiring a full-time public relations professional, Pressdoc is an application worth checking out. The quick and easy social media release creator allows companies to write press releases that will appear online. More than just a standard written press release, the social media releases created with Pressdoc can include extras like videos, photos, and links to spread the word and share the releases on all the major social networking sites.
Instead of typing up a press release in Word and faxing or mailing it to all the reporters in your Rolodex, you can use Pressdoc to start creating the type of releases that will definitely get noticed. Using the application’s intuitive interface, you can type up a document letting reporters know the latest developments within your company and why they’d be smart to cover those developments in their own publications. To better illustrate your point, you can include videos and images, and then choose specifically when you’d like the release to be sent out. Pressdoc lets you tweet your release out to followers, or send a link to the release when emailing all the bloggers and reporters you happen to know. People who read your releases can share them even further by posting them on their Facebook wall or re-tweeting the links out to their followers.
Pressdoc makes it easy to tell how many people have viewed your social media release with extensive analytics tools available to all users. The application also creates a one-stop shop for journalists looking for background information on your company, since all your releases will be posted in one centralized place that’s easy to find. For any business without a full-time publicist on staff, Pressdoc is a tool that can help companies get noticed by reporters and bloggers all over the world.
What we liked:
What we didn’t like: