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August 30, 2010

Static 520 – Update Your Facebook Fan Page

Static 520 is an application that businesses and independent professionals can use to put their best foot forward on Facebook. In three simple steps, the application claims it can help users build a fully functional, multifaceted Facebook fan page that their clients and customers can visit with ease. Rather than messing around with complicated codes and hosting issues, users who chose to go with Static 520 can choose a template and upload as many photos, Flash movies, and YouTube videos to their company pages as they wish without having any extensive web coding skills.

To get started building a FBML (Facebook Markup Language) app with Static 520, head to Facebook and create an official page for your company. Click to add the StaticFBML app, then head back to the Static 520 site and login to your company account. You’ll be directed to a template configurator, where you can choose the colors, slogans, and logos you’d like to appear on your page. The photos and videos you upload will be hosted on the Static 520 even though they’ll appear on your Facebook page, and you can add the RSS feed from your own company site to push all the latest content straight to your Facebook wall. The application also makes it easy to add a contact page, to allow fans and followers to get in touch with your business outside of the Facebook site.

Once your template has been customized and photos have been added, you’re ready to go. Add the provided Static 520 code to your Facebook fan page and the content will be uploaded instantly for everyone to see. Static 520 simplifies the process of putting together FBML code and makes it easy enough for even the most basic online user to figure out. Even better, it doesn’t require any outside hosting or software downloads to begin. Static 520 is an application that any small to medium sized company thinking about created a FBML app should check out.

Practical Uses:

  • Create a Facebook fan page for your business
  • Spread the word about your company to potential customers online
  • Upload unlimited photos to show off all the projects your company has going on
  • Impress clients with an attractive and professional-looking Facebook page

Insider Tips:

  • Static 520 will host your videos and photos on its site
  • Add a Feedburner RSS feed to your Facebook page
  • Edit your Home and About pages at any time
  • Chose a Custom Static 520 plan for a more customized look on your Facebook page

What we liked:

  • Updating content is easy enough for any employee to handle
  • Facebook fan pages made with Static 520 look professional
  • Static 520 templates include a contact page, so potential customers can get in touch
  • The template configurator makes it easy to create the Facebook page without making too many design decisions

What we didn’t like:

  • Users must upgrade to the Custom Static 520 plan for advanced options like logo resizing and additional color schemes

Alternatives:

Company Info:

  • Privately Held
  • Headquarters: Milwaukee, Wisconsin
  • Founded by: Inferno Marketing Group
  • Web site: http://static520.com

Costs:

  • Free two-week trial
  • Subscription is $19/year

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