Chartbeat is a tool that offers businesses a way to find out what’s going on with their websites in real-time. With instant analytics tools and performance alerts, blogs and other publishing outlets can find out immediately when a post has gone viral and traffic is flooding in. With this knowledge in hand, editors can get to work writing follow up pieces to be published online while the article’s still hot. On the flip side, chartbeat also offers customizable SMSalerts that notify web publishers when their page loads have slowed down to the point that people are having a hard time logging on.
The way you use chartbeat will depend largely on what type of company you run. From major drug manufacturers to online publishers, the application’s tools and features are useful to a variety of different types of businesses. For online publishers in particular, the application offers a number of features to help drive traffic and respond quickly when changes are afoot. Once you’ve chosen an account and linked your site to the app, you can head to the chartbeat dashboard to see all the visitors coming to your site right now. On one central page, you can see the number of active visitors checking out your site, the top pages they’re clicking on, where they are coming from, and how engaged they are in the content they’re reading.
Publishers who sign up to receive chartbeat’s instant SMS and email alerts can find out fast when an article they’ve published is picking up steam, enabling them to react quickly by promoting the article or making updates to reflect more recent developments. The app also offers alerts that let publishers know when their site is down or when the page loading time has slowed to an unacceptable level. Instant text alerts are especially helpful for problems that occur in the middle of the night, when website employees and editors aren’t at work. For web publishers and businesses of all sizes, chartbeat is an efficient application that can help boost traffic to any online site.
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