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February 8, 2011

Seevolution – Web Analytics You Can See

Web analytics tools are a dime a dozen, and most of the web-apps already on the market serve their users’ needs quite well. So how does a web-app that tracks website traffic and monitors real-time analytics differentiate itself from the competition? In the case of Seevolution, it does this by targeting web publishers who are attracted more to visual graphics than numbers and statistics. Seevolution is a web-app that utilizes the beauty and functionality of transparent heatmaps as a way to let web publishers know how their sites are faring at any given time.

In less than five minutes, you can sign up for Seevolution and register your domain. Add two-lines of JavaScript code to any page you want to record with Seevolution, and the web-app will immediately begin loading its analytics information onto your website in real time. Head back to Seevolution site, where you can see all the data Seevolution is recording for your site as it comes in. In addition to basic page views and visitor information, Seevolution also tracks the “behavioral data” of your readers through mouse clicks, mouse movements, and data entries. This information is used to create behavioral reports that can be viewed as transparent heatmaps that lay over the top of your site.

For web-novices who are hesitant to use an analytics application for fear that it will be difficult to set up and use, Seevolution walks its new users through the entire set-up process. In fact, it even claims to be easier to set up than Google Analytics. Nonetheless, Seevolution’s heatmap technology is innovative and down right interesting enough that people who already have analytics tools installed on their websites might still be tempted to make the switch.

Practical Uses:

  • Find out what visitors are reading on your site
  • Visually see what web page elements are turning readers off
  • Review your website performance and conversion rates
  • Receive immediate notification if your site goes down

Insider Tips:

  • Seevolution groups website visitors based on unique behavioral characteristics
  • Data is organized into two categories, site data and behavioral data
  • Set up active alerts to send a text message to you if the system goes down
  • Heatmaps are generated by Seevolution’s monitoring of all your website’s clicks

What we liked:

  • Heatmaps help publishes better organize their main website pages
  • Seevolution offers all the basic analytics tools a person could need
  • Text message alerts can be sent if traffic suddenly tanks on an individual page
  • Heatmaps are laid directly over the current site, offering a clear picture of what’s going on

What we didn’t like:

  • Seevolution is aimed at visual thinkers, so people who prefer seeing numbers and percentages rather than visual charts are probably better of sticking with their current system

Alternatives:

Company Info:

  • Launched: August 2010
  • Privately Held
  • Headquarters: Los Angeles, California
  • Founded by: Edo Cohen and Ran Margalit
  • Web site: http://www.seevolution.com

Costs:

  • Free

Comments

  1. Hey, That was a good post I like it. If you are looking to develop a website you can also contact website developers India

  2. Hey thanks for the kind words about our website analytics! If you want to learn more about our products check out our website. Again thanks for the review!

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