MyNextCustomer is a tool that small to medium sized businesses can use to keep track of how well they’re luring in and catching potential customers. The web-app uses various analytics tools and metrics to measure the number of calls and sales leads that come from social media accounts, SEO, paid search engine ads, and offline marketing campaigns.
If you’re the person who’s frequently responsible for putting together marketing reports for your company, then you will definitely want to check out MyNextCustomer. Once you’ve linked MyNextCustomer up with your social networking accounts and dropped a line of code into your company site, you can sit back and let the web-app keep track of how incoming visitors are finding your business. Not only does MyNextCustomer keep track of how people are finding you online, but it also tallies up information about offline contact and incoming phone calls. In minutes, you can create impressive reports that your bosses can review to find out which sales tactics are working and which are not. You can also build charts and graphs comparing the success of various marketing initiatives. You can even determine which keywords are bringing the most people to your company site thanks to MyNextCustomer’s useful analytics tools.
For businesses that conduct a fair number of transactions by telephone, MyNextCustomer has additional call tracking and recording features that make it possible for staffers to follow up on missed opportunities. Not only does MyNextCustomer make it easy for companies to track the success of their online and offline marketing campaigns, but it offers innovative tools that companies can use to determine which tactics are stimulating sales and which underperforming campaigns are worth dropping completely.
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