Overstat is a tool that people can use to test their websites and find out what areas or sections are drawing the most interest from visitors online. The analytics tools to run these types of optimization tests have been around for a while, but what makes Overstat unique is its simplified format. With Overstat, virtually any web publisher can optimize his or her site without spending the time or money that is oftentimes necessary to hire an expert consultant for the job.
The way you use Overstat will depend on your individual needs, based on the type of website you run. Let’s say your job includes managing the website for a retail store and you want to know why more people aren’t clicking on your “store locator” tab. Sign up for an account with Overstat, launch it as an overlay on your retail store’s homepage, and check out the heatmap feature to see where people are clicking on your page. If you notice a lack of action around your “store locator” button, then that might be a sign that it’s time to move it around. Before making any rash decisions, click the “top links” button to directly see which links are being clicked on most. For further testing, you may want to create a clone of the page and make certain variations—such as bolding the link or moving it around on the page—in an effort to see what will work best. Once you’ve tested a few variations, you’ll be able to see which layout changes will make the biggest impact.
Overstat offers a number of useful tools for advertising executives, web designers, and anyone else who is expected to achieve certain online marketing goals. Among these is the “form fixer,” which automatically tweaks forms to make them more functional from the user’s perspective. By using Overstat to its full capabilities, people can optimize their homepages and reduce bounce rates without any help from outside professionals.
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