Facebook is for friends who want to chat and LinkedIn for colleagues who want to network. Now small business owners have a social site of their own. AboutOurWork is an online network created specifically to give the owners of small to medium-sized businesses a place to share their knowledge and build relationships that are based on business connections.
If you own a small business then you should be on AboutOurWork. Once you’ve created an account, you can start building your business profile. Each business profile has a professionally designed theme, which you can customize to better reflect the company you run. You can even use your business profile as a public site for your company. Just follow AboutOurWork’s step-by-step directions and to point any custom URL to your AboutOurWork business profile page. The next step in using AboutOurWork is to start making connections. AboutOurWork connects you to other entrepreneurs in your industry or in your area, and shortens the “time to trust” by providing all your new connections with a snapshot of your business and the partners you work with regularly.
One of the features that sets AboutOurWork apart from LinkedIn and its social networking competitors is AboutOurWork’s business analytics tool, which you can use to see how many people are visiting your business profile page and find out who’s sending those visitors in your direction. You can even track visitor behavior, to see what people are doing when they check out your profile and what social networking icons they’re clicking on the most.
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