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March 30, 2012

Memberly – Get Creative With Your Business

Monthly subscription clubs are an excellent ways to boost profits and ensure returning customers for any mail-order company – not just wine and cigar shops. With Memberly, any online retailer can start an ‘of the month’ club in mere minutes, and without having to manage the monthly billing process and other headaches that typically come along with this type of endeavor.

It doesn’t matter whether you sell scarves, artwork, or edible food products. With Memberly, you can start selling your wares on a monthly or quarterly basis. Unlike most other retail hosting sites, getting started using Memberly isn’t automatic. The site requires you to apply to become a seller by describing your subscription idea and telling the company how many members you expect to sign up. Once you’ve been accepted, you can build your own subscription page and promote your new club to all the people who might be interested in joining in. Incoming emails and questions from customers will all be funneled through the Memberly site, and you can view each subscriber’s order history on a single page. Memberly makes monthly shipping easy, as well, by letting you export customer addresses for quick printing and mailing.

The trickiest part to setting up a monthly subscription service is typically managing all the hassles of billing and payment processing. When you use Memberly, you don’t have to worry about any of that. The service automatically bills your customers at regular intervals and deposits the funds directly into your online banking account. For artisans and entrepreneurs of all shapes and sizes, Memberly is a really innovative and unique way to boost revenues and promote online sales.

Practical Uses:

  • Start an ‘of the month’ club for coffee beans
  • Let fans subscribe to receive copies of your latest art pieces once each quarter
  • Send new scarves to your subscribers once each month
  • Encourage people to keep buying your wares by signing up for a monthly subscription plan

Insider Tips:

  • Subscription pages can be built from scratch without any coding necessary
  • Memberly doesn’t limit the types of goods its users can sell
  • Merchants can separate orders by type or status
  • Memberly automatically generates address labels for quick shipping

What we liked:

  • Businesses can increase profits and guarantee a constant stream of revenue by offering subscription pricing
  • Complete order histories and activity can be viewed from a single Memberly page
  • Merchants don’t have to handle billing cycles each month
  • All customer correspondence is managed through the Memberly portal

What we didn’t like:

  • Businesses have to apply and be accepted before they can start selling subscriptions through Memberly

Alternatives:

  • None

Company Info:

  • Launched: July 2011
  • Privately Held
  • Headquarters: New York, New York
  • Founded by: Mike Potter, Jack Cheng, and Jason Roos
  • Web site: http://member.ly

Costs:

  • Merchants pay a percentage of their sales to Memberly

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