SerpIQ – Smarter SEO Research

SerpIQ is a tool that online publishers and marketers can use to make smarter decisions when it comes to theSEO keywords they choose. Billed as the “ultimate SEO research tool,” SerpIQ takes the mystery out of search engine optimization by providing users with sophisticated data sets and detailed graphs that show exactly which keywords will provide the most bang for a publisher’s buck.

Create your own account with SerpIQ to try the application out for free. Once you’ve confirmed your email address, you can get started discovering hundreds of keywords related to whichever topic it is you intend to address. SerpIQ comes up with these suggested keywords by looking at the total number of indexed pages, page ranks, and backlinks, which is a much more effective way to gauge the effectiveness of a particular keyword than simply brainstorming ideas with colleagues. To narrow down your keyword choices even further, SerpIQ provides a handful of filtering tools. Eliminate certain keywords based on search volume or domain, and then run SerpIQ’s Competition Analyzer tool to view a breakdown of every data point for the particular keywords you’re considering.

What really makes SerpIQ stand out among its competitors is the web-application’s useful data analysis tools. In addition to gathering data, SerpIQ actually breaks that data down and presents it in a way that includes descriptions and detailed bar graphs. People who use SerpIQ for keyword research can get access to the application’s proprietary Competition Index algorithm, which provides insight and shows just how competitive each keyword is in basic search results.

Practical Uses:

• Improve the search engine optimization of your website
• Choose SEO keywords that have proven value
• Find out which keywords you should use most on your blog
• Provide additional value to clients at your online marketing firm

Insider Tips:

• SerpIQ shoes the average competition index for each keyword
• Competition breakdowns include off-page SEO stats like URL page rank and the number of Facebook ‘likes’
• Marketers can earn a commission with SerpIQ’s affiliate program
• SerpIQ works in the iPad

What we liked:

• People can use SerpIQ to come up with ideas for keywords they should choose when promoting their sites
• SerpIQ works much more quickly than competing products
• Publishers can see whether any domains are available with the keywords they want
• SerpIQ provides a detailed breakdown of all websites competing for a keyword

What we didn’t like:

• Users with Premium plans only get access to 10 keyword discoveries per day

Alternatives:

• Keyword Eye – http://www.keywordeye.co.uk
• Raven – http://raventools.com
• SEOmoz – http://www.seomoz.org

Company Info:

• Launched: May 2011
• Privately Held
• Headquarters: San Diego, California
• Founded by: Darrin Demchuk
• Web site: http://serpiq.com

Costs:

• Premium plan is $29/month
• Professional plan is $59/month
• Agency plan is $149/month