Publishers who are interested in maximizing their content to increase page views and incremental revenue can turn to Parse.ly for guidance. The analytics dashboard has been developed specifically for top publishers, offering insight into how top performing posts, topics, and writers can be tweaked for maximum reach.
When you use Parse.ly, publishing becomes less of an art and more of a science. Use raw data to increase page views and draw in readers who wouldn’t typically visit your site. Click over to the Parse.ly dashboard to see an overview of how your site is performing on any given day. Top posts can be broken down and filtered by topic, author, section, or referrer, allowing you to quickly see the number of page views for each post on a given day. Using the rankings tool, you can quickly compare authors based on the number of posts they’ve written or the number of page views those posts have received. You can also break down your posts or articles by topic, to discover which hot button issues are most likely to draw new readers to your website.
Not only can the analytical data generated by Parse.ly help editors decide which stories to assign to which writers, but it can also be used by sales teams and other marketers when selling space to outside advertisers. Parse.ly offers an API, which large publishers can use when building custom analytics tools into their content management systems, as well.
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