Twitter is a great tool for sharing ideas and learning new things, but the social networking component of the platform could use a little work. Twitter’s linear format isn’t very conducive to building connections with other users, which is where Nestivity comes into play. The “community engagement service” offers a way for individuals and brands to centralize and organize their Twitter activities.
Building a “nest” on Nestivity is free. Just connect the app to your Twitter account, and follow Nestivity’s instructions to configure your own community portal. The homepage you create on Nestivity — called a “nest” — will serve as a community hub, where you can start discussions and solicit feedback from all your Twitter followers. Any messages you send out on Twitter will show up instantly on your nest, where they’re archived for your fans to refer back to at any time. Followers can follow your latest messages, respond with their own opinions, and see all the projects you’re following. Click on the “Community Activity” tab — accessible only to you and your authorized account moderators — to manage incoming messages and reply to tweets from fans in a systematic way. Tweets from followers are organized by category, and you can turn any tweet into a group discussion (complete with photos, discussion titles, and descriptions) with the click of a mouse.
Nestivity is an ideal solution for brands looking for better ways to interact with customers online, since the platform fosters two-way communication. Companies that engage with their customers online are more likely to cultivate a loyal audience, leading to more positive brand sentiment ratings.
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