Dispop is a self-serve platform that small and medium-size businesses can use to launch custom advertising campaigns on the web and on Facebook. In addition to crowdsourcing the design of their digital ads, business can use Dispop to run campaigns aimed at targeting new customers and retargeting lost customers.
Dispop recommends that businesses start by launching retargeting campaigns on Facebook and the web, since there is no overlap between the two types of campaigns. Paste the provided tag on every page of your site, and you’ll immediately be able to retarget your visitors based on the specific pages they’ve visited. Create “segments” based on the category a user visits (for example, visitors who click on your “golf apparel” page and visitors who click on your “yoga apparel” page), and create unique campaigns for each of those segments. Dispop also lets you track conversions by clicking on the provided “tag” icon and placing it on your conversion page. Dispop is able to tell which ad each conversion came from, which allows you to optimize your online campaigns.
One of the ways that Dispop stands apart from competitors is by creating each business’ first set of custom banners for free. Dispop’s team of in-house designers personally creates each set of custom banners, and they’re usually complete within 24 hours. After the first free set, businesses can expect to spend $99 for subsequent sets of three status banners.
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