What Constant Contact and MailChimp are to email marketing, Call Loop is for SMS. The web-based platform gives businesses a way to send personalized text messages to their subscribers, along with voice broadcasts that can be sent to mobile or landline phones.
Before you can effectively use Call Loop to market your business, you need to have a list of people who’ve indicated that they would like to receive your messages. With Call Loop, you can grow your contact list organically by adding the company’s “text to join” feature to your website, blog or Facebook page. You can also add the feature to your email newsletters thanks to Call Loop’s integrations with popular services like MailChimp and iContact. Take advantage of the contact information you collect by scheduling voice broadcasts and text messages to be sent out to those subscribers at regular intervals.
Call Loop offers a number of advanced features, like auto-responders, audio management, delivery reports, SMS coupons, and SMS broadcasts. You can even create SMS contests, where customers are encouraged to text to win prizes by texting mobile keywords. SMS coupons are another option that businesses can use to drive sales and build engagement. For organizations that are interested in entering the world of SMS marketing, Call Loop is a platform that’s definitely worth checking out.
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