It’s not uncommon for an online shopper to click away from an e-commerce website without making a purchase. Granify is trying to change that. The company provides e-commerce retailers with a way to identify which online visitors aren’t planning to make purchases on their sites, and then uses specialty prompts and incentives to encourage those visitors to change their minds and open up their wallets.
Granify says it can identify which visitors will leave a website without making a purchase with 95% accuracy, and the company’s technology only gets smarter the longer it works. Not only can businesses help prevent visitors from leaving their e-commerce sites without making a purchase, but they can also gain insight into the reasons why certain customers are more likely to abandon their sites.
What we liked:
What we didn’t like: