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June 11, 2014

Granify – Maximize Online Sales

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It’s not uncommon for an online shopper to click away from an e-commerce website without making a purchase. Granify is trying to change that. The company provides e-commerce retailers with a way to identify which online visitors aren’t planning to make purchases on their sites, and then uses specialty prompts and incentives to encourage those visitors to change their minds and open up their wallets.

Granify works with all e-commerce stores and platforms, which means all you need to do to start using the cloud-based solution is to paste a JavaScript snippet into your website code. Once the snippet has been added, you’ll be encouraged to create the prompts that Granify displays to visitors as a way to discourage them from leaving your website empty handed. For example, a visitor who’s about to click away from your website might see a popup with information about your return policy or a free shipping offer.

Granify says it can identify which visitors will leave a website without making a purchase with 95% accuracy, and the company’s technology only gets smarter the longer it works. Not only can businesses help prevent visitors from leaving their e-commerce sites without making a purchase, but they can also gain insight into the reasons why certain customers are more likely to abandon their sites.

Practical Uses:

  • Increase the average revenue generated by each shopper on your site
  • Prevent people from abandoning your site without making a purchase
  • Offer free shipping to customers before they leave your store
  • Find out why shoppers are clicking away from your website

Insider Tips:

  • An “Installation Concierge” is available to help with site integration
  • Granify can integrate fully custom designs into any website
  • Customize the colors of the built-in messages that display on your site
  • Granify analyzes more than 400 data points per second to determine when a visitor will leave a site without making a purchase

What we liked:

  • Businesses can see exactly how much money they earned with the help of Granify
  • Granify’s data scientists can help users create messages based on what their visitors are most likely to respond to
  • Multiple messaging styles are available based on the design of an e-commerce site
  • Granify offers plugins for all major ecommerce platforms

What we didn’t like:

  • Nothing

Alternatives:

  • None

Company Info:

  • Privately Held
  • Headquarters: Edmonton, Canada
  • Founded by: Jeff Lawrence and Shawn Wan
  • Web site: http://granify.com

Costs:

  • Granify offers custom pricing options with its “pay-on-performance” model