Twilert is a real-time monitoring tool that businesses and individuals can use to track what people are saying about them on Twitter. By tracking keywords related to their brands, competitors, and Twitter handles, businesses are able to improve their customer service and generate new sales leads through the popular social media platform.
What you decide to search for on Twilert will depend largely on your reasons for signing up for the service to begin with. If you’re like many social media managers, you’ll want to track keywords related to your company, along with the names of any close competitors. Twilert lets you monitor keywords, and narrow down your results using geo-location, language, and user identification. For example, you Twilert can provide you with a list of tweets from users in Ohio that mention your business by name.
The web-based application monitors what’s being said on Twitter 24 hours a day, and it sends alerts to your inbox whenever new search terms are mentioned. Depending on how popular your search terms are, you may be better off scheduling email alerts for once or twice each day. Doing this will allow you to answer customer queries and complaints, and find new business leads, without being inundated by an overwhelming number of tweets.
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