Online platforms, apps, and websites that operate as one-way streets can leave visitors isolated and yearning for ways to connect. Rather than expecting online readers to consume their content and then go elsewhere to discuss it with friends, Spot.IM is giving publishers and website creators a way to develop active communities within their own domains.
Spot.IM turns websites into singularly-focused social networks, or “distributed social networks.” Copy/paste a few lines of code into your website, and you’re able to add a live chatting feature that visitors can use to connect with likeminded peers without having to click away from your site. Spot.IM’s live chat widget overlays the content on your website, and it can be customized to reflect your site’s esthetic, design, and branding. Visitors can see each other’s profiles, they can chat about the content you post from their desktops or their mobile devices. They can also opt to receive notifications when new content has been added. This keeps social traffic on your site, and prevents people from leaving to discuss your content on networks like Facebook and Twitter.
By growing their own communities, publishers are able to increase subscription rates and drive engagement. Spot.IM gives publishers a way to learn more about what types of content their visitors are most interested in consuming, and circulate users around their websites more efficiently.
What we liked:
What we didn’t like: