Customer satisfaction surveys are imperative for businesses looking to improve their services. However, the suggestion boxes and tabletop review cards that brick-and-mortar merchants have used for years aren’t realistic solutions for businesses that primary operate in virtual settings. For brands and online-only businesses, a web-based app called Delighted offers a solution.
Delighted provides businesses with a quick, straightforward way to gather feedback from their customers online. Collect customer email addresses using whichever methods make sense for your company, along with any special properties you’d like, and import this data directly into Delighted. The application will then send your customers single-question surveys via email. The feedback that your customers submit arrives in your Delighted account immediately, and it’s available for you to review in real-time. This is an important feature, since it enables businesses to find areas of improvement and fix major problems immediately when they’re uncovered.
Advanced features allow businesses to dig deeper into the feedback they receive from their customers using search tools and filters. Automated indicators bring the most relevant or detailed responses to the top of the stack, and help to ensure that valuable feedback isn’t getting lost in the noise.
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