In a crowded musical landscape, artists are looking for new ways to share their work with fans. Show.co has created a platform to do just that, offering musicians a sleek way to promote their work, while improving lead acquisition and collecting fan data at the same time.
At the heart of Show.co are the landing pages and widgets that you can create using DIY tools. These landing pages serve as a place to showcase your “promo content,” including uploaded audio files, YouTube videos, and SoundCloud tracks. Each campaign that you launch through Show.co should include a title and a description, along with the promo content and cover art. Select from one of a dozen different “conversion cards,” which prompt your fans to perform certain actions, like following you on Spotify, sending traffic to your website, or sharing an email address. This data is also useful for building retargeting lists, which you can capitalize on the next time you promote an album or song release. The campaigns you create with Show.co include a host of social sharing tools, meant to encourage visitors to share your information with their own friends online.
All Show.co campaigns can be pushed to Facebook, Twitter, and Google+. Musicians have the option to place links to their campaigns on their websites. Results of individual campaigns are always viewable through the Analytics tab on Show.co, while the email addresses that users collect are available through the Audience tab.
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