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October 21, 2014

Twilert – Real-Time Twitter Search Alerts

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Twilert is a real-time monitoring tool that businesses and individuals can use to track what people are saying about them on Twitter. By tracking keywords related to their brands, competitors, and Twitter handles, businesses are able to improve their customer service and generate new sales leads through the popular social media platform.

What you decide to search for on Twilert will depend largely on your reasons for signing up for the service to begin with. If you’re like many social media managers, you’ll want to track keywords related to your company, along with the names of any close competitors. Twilert lets you monitor keywords, and narrow down your results using geo-location, language, and user identification. For example, you Twilert can provide you with a list of tweets from users in Ohio that mention your business by name.

The web-based application monitors what’s being said on Twitter 24 hours a day, and it sends alerts to your inbox whenever new search terms are mentioned. Depending on how popular your search terms are, you may be better off scheduling email alerts for once or twice each day. Doing this will allow you to answer customer queries and complaints, and find new business leads, without being inundated by an overwhelming number of tweets.

Practical Uses:

  • Find out immediately when your company is mentioned on Twitter
  • Respond to customers who complain about your business online
  • Follow specific keywords or hashtags related to your industry
  • See what people are posting about your competitors online

Insider Tips:

  • Narrow search results to view only those from a certain city, country, street, venue, or place
  • Sign up for daily email alerts
  • Search for brand names, keywords, or hashtags
  • Monitor the tweets being posted by specific Twitter users

What we liked:

  • Twilert checks for search terms once every five minutes
  • Users can exclude certain words from their search results
  • Twilert gives people a way to find tweets written in specific languages
  • Pro and Agency users have searchable results histories

What we didn’t like:

  • Twilert doesn’t give users a way to export their data

Alternatives:

  • Hootsuite – https://hootsuite.com
  • Simply Measured – http://simplymeasured.com
  • uberVu – https://www.ubervu.com

    Company Info:

    • Launched: November 2008
    • Privately Held
    • Headquarters: London, United Kingdom
    • Founded by: Codegent
    • Web site: https://www.twilert.com

    Costs:

    • Basic plan is $9 per month
    • Pro plan is $19 per month
    • Agency plan is $97 per month
    • Enterprise plan with custom pricing
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