ConvertKit is an email marketing solution designed specifically for authors. The web-based platform offers a way for writers to develop deeper relationships with their readers through direct email campaigns. ConvertKit also offers features that enable authors to automate their book marketing and capture leads from places like Amazon, LeanPub, and Udemy.
Before you can start sending emails to your readers, you’ve got find out who your readers actually are. Use ConvertKit to create opt-in forms that you can add to your website or blog. You should also build a landing page using ConvertKit’s DIY tools. ConvertKit offers three templates to choose from, which makes creating a landing page a short and easy process. Upload a photo of your latest book cover to your landing page, or contact ConvertKit and ask to have one of the company’s graphic designers design a cover for you. Using ConvertKit’s marketing automation tools, you can reach out to your fans via email when the time is right, sending educational messages to online readers who’ve downloaded sample chapters of your books or discounts to fans after they’ve subscribed to your blog.
By adding “bonuses,” like special videos, into their Amazon books, authors can point readers back to their landing pages and generate more attention for their future endeavors. Pointing visitors from Amazon, LeanPub, and Udemy back to their landing pages is also a powerful way for authors to capture more leads from online sources.
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