MailChimp is an email campaign manager with a difference. The name is based on the premise that ‘email marketing is so easy, a monkey could be doing it’. The site aims to make email marketing both easy and fun with a suite of powerful tools. MailChimp has around 15,000 active customers and manages emails sent to over 75 million subscribers, delivering millions of messages a day.
Although MailChimp is easy to use, the features it offers are quite powerful. Users can divide up their email list into groups, test different campaigns, ensure that they won’t get flagged up by spam checkers, brand their campaigns and much more. The service can work for groups of any size, from small community groups to large enterprises.
MailChimp offers a similar range of features to other email campaign managers, but is much easier to use than many of them. With a powerful APIand plugins, it can integrate with almost any system, making it a handy marketing solution.
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