crowdSPRING has labeled themselves the “marketplace for creative services”—and they certainly seem to live up to the label. Not only does crowdSPRING offer creative solutions for buyers of services, they also offer an easy way for sellers to find creative work on demand.
So how does crowdSPRING worK? It’s simple: Buyers set up an account and post their project, detailing their price, deadline, as well as other pertinent information. Projects typically include design work on websites, logos, or other marketing material. Sellers—usually designers, illustrators, and occasionally even writers and photographers—set up their own account, searching for projects within their skill-set and interests. Sellers then submit their creative ideas and the buyer ranks the work and ultimately selects his/her favorite. The advantage of this system to a buyer is the ability to scan across a large sampling of ideas to hopefully select the best of the bunch.
Critics of crowdSPRING claim that speculative work doesn’t always equal quality, can be unfair to the sellers, or, at worst, might not result in payment for the seller. crowdSPRING has implemented several techniques to combat these issues, including the requirement that all buyers escrow funds to crowdSPRING prior to the projects start. If, for instance, the buyer happens to drop the project at the last minute, crowdSPRING still awards this money to the seller. Buyers can drop a project if they feel they aren’t receiving quality work but will do so at the loss of whatever amount they’ve already forwarded to crowdSPRING. In addition, all projects are protected by a legal contract and the seller retains all rights to his or her work until the payment has been completed.
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