Mad Mimi is a quick way to create email promotions that actually look good. One of its main advantages is its speed. You can create an attractive campaign and send it within minutes of sign up. The two key areas are the text and image areas. Upload images to the image area to be able to drag and drop into the appropriate area of your composition window. Mad Mimi makes a number of text and image combination layouts available, with a menu bar across the top for quick text formatting and adding links. You can also amend the background and the styles for your email promotion, though modifying styles did not seem quite as intuitive.
Mad Mimi also has some exciting additional features, such as integration with Google Analytics, which makes click tracking easy, and an RSS to email service. Though this is a paid service, it presents a fantastic alternative to Feedburner for email delivery of your blog posts. Depending on the plan you sign up for, your email communications can be sent faster and to more people. One of the aspects we liked is that you could send as many communications as you wished to your active audience (subscribers) instead of being limited to a number of sends. Mad Mimi has a lot to offer and is certainly worth a try.
What we liked:
What we didn’t like: