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July 31, 2009

Mad Mimi – Create Stunning Email Promotions Fast

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Mad Mimi is a quick way to create email promotions that actually look good. One of its main advantages is its speed. You can create an attractive campaign and send it within minutes of sign up. The two key areas are the text and image areas. Upload images to the image area to be able to drag and drop into the appropriate area of your composition window. Mad Mimi makes a number of text and image combination layouts available, with a menu bar across the top for quick text formatting and adding links. You can also amend the background and the styles for your email promotion, though modifying styles did not seem quite as intuitive.

Mad Mimi also has some exciting additional features, such as integration with Google Analytics, which makes click tracking easy, and an RSS to email service. Though this is a paid service, it presents a fantastic alternative to Feedburner for email delivery of your blog posts. Depending on the plan you sign up for, your email communications can be sent faster and to more people. One of the aspects we liked is that you could send as many communications as you wished to your active audience (subscribers) instead of being limited to a number of sends. Mad Mimi has a lot to offer and is certainly worth a try.

Practical Uses:

  • Create and manage a community newsletter online
  • Test the effectiveness of different email marketing campaigns on select groups of customers
  • Let customers know about new products and company announcements
  • Use the web form creator to gather customer information

Insider Tips:

  • Click on the compose button to see a drop down menu that allows you to use your own HTML code
  • You can also import content from a URL which is useful if you want to copy a promotion from another email marketing provider
  • Upload images to your account to have an image library available for your promotions
  • Add users to your account to allow them to create promotions for your company
  • Use the clone button to copy an existing Mad Mimi promotion as a basis for a new one

What we liked:

  • It’s easy to create attractive email marketing campaigns
  • You can also use Mad Mimi to send emails when you publish new blog posts
  • Mad Mimi integrates with your Google Analytics account
  • You can create drip campaigns, though this is a paid service

What we didn’t like:

  • While basic formatting controls were easy to understand, the styling controls were less intuitive
  • When importing an existing promotion from an URL it wasn’t always clear whether all formatting had been imported correctly until sending test messages

Alternatives:

Company Info:

  • Launched: April 2008
  • Privately Held
  • Headquarters: New York, NY
  • Founded by: Gary Levitt
  • Web site: http://www.madmimi.com

Costs:

  • Free (audience of 100)
  • Various plans from $8 to $699 a month