Wistia is a web-based video marketing and sales application that gives companies of all sizes a better way to share videos with clients and prospective customers. Whether a business is posting a private training video for new employees or a public video to promote a new product, Wistia is a professional-level application with an infinite number of uses. What separates Wistia from other systems in the video-sharing market, however, is its unique heatmap tracking technology, which gives users a way to track which parts of each video their viewers are interested in the most.
Despite its advanced features and control settings, Wistia is an application that is actually quite simple to use. After signing up and selecting a pricing plan, get started uploading videos and sharing them with clients online. You can send links that will direct clients to your video on Wistia, or embed the video directly on your own website. Each time the video is viewed, the system’s video heatmaps will keep track of how your clients watched the video—logging information that tells you when a video was paused, rewound, or skipped ahead. With that information, Wistia can provide a visual graph that shows which parts of any video are the most engaging to viewers.
Because Wistia is an application intended for use by business professionals, your login pages and videos can all be customized and branded. In addition, for users with a wider array of needs, Wistia features the ability to upload PowerPoint presentations, Word documents, PDF files, and images alongside any uploaded video. If you are looking for a professional, secure way to upload and track videos online, Wistia is definitely an application that can fulfill those needs.
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