Social networking is being used to help people find friends, advertise discounts, and promote their latest projects on the web. Now, thanks to the release of an application called Ask Your Target Market – or AYTM for short – social networking is being used to help companies with market research, too. Instead of paying thousands of dollars to put together focus groups and surveys, AYTM offers a way for companies to get all the information they need right from the web.
The way AYTM goes about gathering its market research data will depend on the type of information your company needs. Define your target market by inputting the personal data of your preferred clientele. WithAYTM, you can select from nine demographic parameters – including gender, age range, income, education, employment status, and geographic location – when choosing the people who will take your survey. Create a title for your survey, select how many responses you’d like to gather, and then start writing the questions you’d like to have answered. AYTM lets you upload an introductory video or commercial as a way to prep respondents on what kind of information you’re looking for. When you’re finished creating your survey and editing your videos, it’s time to checkout. Buy the number of credits necessary to launch your survey, and then sit back and relax as the answers start rolling in.
When a new survey is launched, it’s automatically sent to the members of AYTM’s consumer panel who match your demographic requirements. Within just 24 to 72 hours, you’ll have all the responses you need to get a clearer picture of what your desired consumers think. With that information in hand, it becomes easy for companies to make smart business decisions based on fact and data rather than feeling and emotion.
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