Spockly is an online application that companies can use to find out more about the people on their email contact lists. By mining social media accounts and aggregating public data, Spockly can gather background information about any business’ clients and customers. This data is then combined and presented in a way that gives business owners a broad view of who their average customers really are.
Before you can start sending persuasive marketing materials to your newsletter subscribers and online customers, you need to find out more about who your subscribers actually are. Sign up for an account and import your current email mailing list to begin. Once Spockly has gotten a hold of your contacts, the web-app can begin searching for clues and piecing together general information about what your subscribers like seeing online. To get this information, Spockly parses through publically available data to gather demographic details about the age, gender, geographic location, professional background, and lifestyle choices of as many of your email subscribers as possible. Individual data is grouped together and organized in a way that makes it easy to make generalizations about your subscribers’ likes and dislikes when it comes to the content they post and view online.
When companies know who their customers and subscribers are, they are better able to create targeted emails that reflect the interests of their intended recipients. The data that Spockly aggregates can also be helpful to companies that are trying to decide how to manage their online presence – allowing companies to spend more time on the social networks that their customers actually use. Best of all, companies that use Spockly don’t have to feel guilty about “spying” or “tracking” their customers, since all the data that Spockly gathers is publically available online.
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