Nobody wants to write about a topic that readers or customers don’t care about, and yet it can be difficult for editors to pinpoint the specific types of content their online visitors are craving. InboundWriter is a web-application that marketers and editors can use to optimize the content their post on their sites.
Improve the quality of content on your own website by signing up for an InboundWriter account. Click “Create a New Document” and select a strategy for optimizing your content. With InboundWriter, you can choose whether you’d prefer to focus on maximizing exposure or minimizing search competition. Enter a few words to describe the topic you’re writing about, and InboundWriter will begin suggesting keywords based on the specifications and goals you previously entered. As you continue to work on your blog post or article in the document editor, InboundWriter will continually supply you with recommendations on which words and phrases are most likely to engage your readers. If you have Google AdSense on your website, InboundWriter can recommend which words are most likely to impact your ad monetization, as well.
To determine which keywords and topics its users should write about, InboundWriter constantly evaluates the content writers post on popular networks like Facebook, Twitter, Quora, and Wikipedia. Users can also enter specific websites they’d like InboundWriter to source for information, such as competitors’ blogs or popular industry sites. Each post that goes through the InboundWriter system is given a score of 1 to 100, and writers are encouraged to improve their scores by adding the keywords or phrases that InboundWriter recommends.
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