HubSpot is an all-in-one marketing platform for companies looking for a streamlined approach to customer acquisition. The platform offers many of the most popular digital marketing tools, including blogging software, lead management, landing pages, search engine optimization, and closed loop analytics, in one central location.
The way your business uses HubSpot will depend largely on your overall marketing goals. The platform is just as useful for helping people find your business online as it is for driving conversions and measuring your inbound marketing success. Use the platform to write a post on your company blog or build a new landing page, then promote that content across all the biggest social media networks. With HubSpot, you can schedule the time and date when your content should be posted. You can also run that content through the platform’s SEO engine to make sure you’re making the best use out of hot button keywords. While you create personalized emails to send to potential clients, your sales team can be tracking the effectiveness of all your company’s marketing efforts with HubSpot’s comprehensive analytics tools.
HubSpot integrates with a number of popular CRM platforms, including Salesforce, Microsoft Dynamics, and NetSuite. The platform also connects with Shopify, Gmail, and Facebook, which is useful for capturing the leads coming in through your social networking properties.
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