Whatever tool an SMB needs to manage operations and improve efficiency, there’s a good chance Swipely has it. The cloud-based platform offers features that local merchants can use to process payments, create marketing campaigns, operate customer loyalty programs, and gather the type of data that’s necessary to understand sales histories and create detailed analytics reports.
As a local merchant, you can choose which Swipely tools you want to use. In most cases, you’ll want to start with the company’s payment processing system. Once you’re processing payments through Swipely’s system, you’ll be able to use the data gathered from each transaction to understand your customers. Swipely can show you how much money customers spend when they come in your store, and what time of day big-spending customers are most likely to swing by. The app can also show you how outside factors like weather and holidays impact daily sales totals at your establishment.
In addition to its payment processing and analytics features, Swipely also offers a number of marketing tools that businesses can use to promote loyalty and increase the frequency of customer visits at their establishments. Swipely can be used to build targeted email campaigns, along with digital loyalty programs that are automatically linked to customer credit and debit cards.
What we liked:
What we didn’t like: