Email marketing has become a big business in the U.S., with 60% of SMBs and nonprofit organizations now trying to grow their email subscriber lists “at all times,” according to a 2013 survey by Constant Contact. But the quality of an email subscriber list is just as important as the size, which is where BriteVerify comes into play. The web-based application helps businesses clean up their subscriber lists and improves click-through rates for email marketing campaigns.
Begin your cleanup process by importing your existing customer email list into the BriteVerify platform. You can drag and drop the file into place, use FTP, or use a cloud storage site like Box, Dropbox, or Google Drive. BriteVerify will provide you with the total number of records and the maximum estimated cost for cleaning those records up. (Pricing starts at one cent per verification.) Once you’ve accepted the terms, BriteVerify will verify your addresses and provide you with a cleaned up list that can be downloaded and imported back into the email management system of your choice.
BriteVerify’s real-time reports provide you with a breakdown showing how many of the email addresses on your list are valid, invalid, and unknown. You can share your verified lists with coworkers or clients through BriteVerify’s platform, with optional password protection when necessary. Finally, BriteVerify offers a useful solution for companies with web forms. By pasting BriteVerify’s code into their web forms, mobile apps, CRM, or POS systems, businesses can verify customer email addresses automatically—allowing them to catch input errors immediately, while it’s still easy for the customer to fix.
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