Sideqik is a partnership platform for marketers. What that means is that Sideqik helps businesses manage marketing campaigns together with other brand partners. By automating the process, Sideqik is making it easier for marketers to reach new audiences and build effective cross-promotion campaigns.
Most people would agree that online marketing technology is getting more sophisticated, and Sideqik is certainly taking another step in that direction. Rather than going it alone, Sideqik encourages its users to form partnerships with other businesses. Once you’ve formed those alliances, you can run promotions through Sideqik with as many partners as you like. Access customer information from outside databases and schedule triggered messages or offers to be sent to those customers across various marketing channels. You can send coupons, run Instagram photo contests, and even host digital sweepstakes. Running these promotions through Sideqik allows you to automatically setup and schedule cross promotions with very little effort.
Real-time analytics provide insight into the marketing partnerships you’ve formed. When you use Sideqik, you can see which partnerships are most effective for your brand. You can also vet partner requests from other brands, to make smarter business decisions going forward.
What we liked:
What we didn’t like: