If you spent thousands of dollars building the perfect mobile app for your business, you’d probably be interested in knowing how that app was performing. Unfortunately, gauging the success of a mobile app involves more than just tracking the number of iTunes downloads. Appcase is a mobile analytics tool that developers and publishers can use to track the rankings, downloads, reviews, and revenue being generated by their mobile apps.
Before you can craft an effective marketing strategy for your mobile app, you’ve got to get a clear picture of where you’re currently at. Signing up for Appcase brings all of your rankings, downloads, and revenue information into one stream that’s updated in real-time. See how your apps are performing in the three major app stores and browse global top charts to look at leaderboard trends. Monitor your app’s position in various app store search results, and find out immediately when interest in your app is waning. Appcase can offer insight into what you need to do to make your app more “findable” for people who are searching online. If it looks like search traffic is trending downward, Appcase may recommend making slight modifications to make it easier for people to find your app. These modifications may include app updates or even basic keyword changes.
Comparing your own app rankings with others, along with revenue and download data, can give you a better perspective on your app’s true performance. Appcase provides its users with competitor lists, which show which apps they’re competing with for global users. Ultimately, the real-time data and insight that Appcase provides can help developers and publishers create more effective marketing strategies for their mobile apps.
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