Picreel is a tool that businesses can use to recover visitors who’ve left their websites without converting, and ultimately turn those people into customers. Known as a “conversion rate optimization” platform, Picreel works by analyzing the mouse movements of online visitors and triggering events to stop those visitors from leaving a website at the moment they were about to click away.
If you’re like most e-commerce retailers, it’s not uncommon to see 50 or more visitors bounce away from your website before one person decides to make a purchase. Picreel says it can help decrease bounce rates using mouse detection technology. Install a single line of Picreel code into your site’s HTML, and the web-based application will begin tracking your customers’ mouse movements on real-time. As soon as those mouse movements indicate a visitor is about to leave the browser or close a window, Picreel powers a popup that compels the visitor to stay on your site. Typical popups may include coupons or limited-time offers. Picreel also follows up on these interactions with automated emails to shoppers.
In addition to decreasing bounce rates, Picreel can also provide business owners with a better understanding of what they can do to keep visitors on their websites for longer. The application’s dashboard provides users with real-time information about visit lengths and conversions, along with full campaign reports.
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