Small business owners understand the importance of using social platforms like Facebook and Twitter for marketing purposes, however many still lack a basic understanding of how to capitalize on those positive mentions and reviews to promote engagement and customer loyalty. Slingbot is a tool that businesses can use to turn Twitter into an effective social marketing tool.
Login to Slingbot with your existing Twitter account, and Slingbot will guide you through the process of creating extremely targeted marketing campaigns. For each campaign you build, Slingbot provides you with detailed analytics that show how you could improve upon your efforts in the future. Slingbot operates under the assumption that the best way to build engagement on Twitter is by engaging with users who’ve mentioned your brand, tweeting back at those users, and offering incentives for those users to return to your business in real life. The application helps to foster this process by automatically “favoriting” certain tweets on your behalf, including those that mention your company or trigger certain keyword alerts.
The specific way that you use Slingbot will depend on your ultimate marketing goals. For example, a startup might use the platform to acquire beta testers before a product has been released, or a graduate student might use the platform to connect with industry professionals with the hopes of landing a dream job before graduation.
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