Employers, clients, and even potential love interests are Googling your name online, and the results they find may not always put you in the very best light. BrandYourself is a free application that people can use to get more control over the results that pop up when people Google their names.
Depending on your level of technical expertise and how much time you have available, you can choose whether to use BrandYourself as a DIY product or a concierge service. Using the DIY product, you’re able to submit links to all the profiles and webpages you want people to see first when they search for your name online. (For example, your Facebook profile or your personal website.) BrandYourself will analyze each link you submit and provide you with step-by-step directions for how to get those websites to rank higher in organic search results. As the effects of your efforts begin to take place, BrandYourself will provide you with alerts that show how you’re faring, along with a Search Score that monitors how many positive vs. negative results are on the first page of your Google results.
For people who’d like a more full-service approach, BrandYourself provides a concierge service. Users who select the concierge service are assigned one of BrandYourself’s in-house reputation specialists to create a custom strategy unique to each personal situation. These specialists are also able to build custom websites and profiles, which will eventually make up the first page of that user’s organic search results.
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